Extreme Makeover: Rebranding an Industry

Did you miss the OCLC Symposium at ALA Midwinter, “Extreme Makeover: Rebranding an Industry”?

Now you can watch the webcast or listen to the podcast.
At this symposium, a panel of experts shares their insights on rebranding the library. Hosted by Cathy De Rosa, OCLC Vice President of Marketing and Library Services, the distinguished panelists include: Antony Brewerton, Subject Team Leader at Oxford Brookes University; Patricia Martin, President and Founder of LitLamp Communications Group, Inc.; Jennifer Rice, President of Mantra Brand Communications; and Omar Wasow, Executive Director of BlackPlanet.com and Internet Analyst for NBC.

View Webcast (password = pass)
Listen to Podcast

From OCLC Abstracts, Vol. 9, No. 9